The Social Innovation Lab is pleased to announce that Professor Jaideep Prabhu from the University of Cambridge will offer an open lecture at BRAC on Tuesday, April 3 from 2:30-3:30PM in Meeting Room 2 on the 3rd floor of BRAC Centre.
The session, titled Jugaad Innovation: How to create more with less, will explore on the power of frugal innovation in the 21st century, drawing largely on his recent book with several fascinating case studies of innovators in emerging markets. Professor Jaideep’s work was just highlighted in the Economist, and we are excited to welcome him to BRAC for a learning exchange.
All are welcome. Any questions can be sent to innovation@brac.net.
Professor Jaideep’s biography:
Professor Jaideep Prabhu is Director of the Centre for India and Global Business at the Judge Business School, University of Cambridge. His research interests are in marketing, innovation, strategy and international business. The Economist just profiled his work and recent book. He will be visiting BRAC to see its programs and advise on a research project with the BRAC Health Programme. Learn more about his book here.
