Hygiene and Behaviour Change Coalition (HBCC)

Can increased access paired with the proper motivations improve hygiene behaviour towards reducing COVID-19 transmission risks? BRAC partnered with the FCDO-Unilever led Hygiene and Behaviour Change Coalition (HBCC) from May 2020. Setting out with an ambition to reduce transmission risks of COVID-19 across communities in Bangladesh, BRAC along with partners undertook an adaptive, behaviourally-driven approach to designing, testing and evaluating various interventions in context, to generate evidence of what works best.

By the project end at August 2021, the biggest achievements of the project has been and a number of crucial insights have been garnered.

 
Our Partners and Collaborators

The HBCC Handwashing Station

Photo Gallery

Partner Engagement

Evidence Generated

Behavioural Change Communications

OBJECTIVE
The goal of the communications activities of the BRAC HBCC project was to ensure behaviour change among the masses to adapt to recommended hygiene behaviour in light of the COVID-19 pandemic. In order to achieve that, we took upon a number of message approaches that went through a series of thorough workshops, quizzes and pre-tests to ensure the highest impact on what works best in context. Since the pandemic situation was rapidly evolving, we had to adapt to the changing message demands quickly. Feedback from the field and from potential audiences were key elements in designing the communication activities.

The activities, separated in 3 segments with a duration 5 months each, targeted specific groups to disseminate hygiene messages to combat COVID-19. The messages encouraged frequent and thorough handwashing, spread awareness on wearing masks and highlighted the need to maintain social distancing.