A human-centred approach to design is our guiding principle. We design keeping users at the heart of our work, and we design in collaboration with our stakeholders. We divide our work process into three phases: simplify, ideate and learn. You can remember it by the mnemonic S-I-L

Simplify: We seek to understand our users and what drives them to frame the problem we will be working to solve.

Ideate: We make sense of what we have found and identify opportunities for testing.

Learn: We bring our ideas to life, and test to evaluate what can be viable.

Here’s our secret for you!

Learn more: BRACoron: The BRAC way of designing with users

Behaviour insights have long informed our work for our clients. We have launched behavioural trials in the past to know about behaviour patterns, perceptions and barriers. This has helped us to hone our programme design capacity and influencing policies at the same time.

As we pride ourselves on being relevant to the people we serve, we have invested in user experience and service design. We go into the field, test with our users and quickly iterate to smoothen their journey. Our service design has helped us identify key interaction points of the services provided to our clients and evaluate their feasibility and convenience rapidly.

Contact Us

BRAC Centre
75 Mohakhali,
Dhaka-1212 Bangladesh

Tel: 88 02 2222 81265. E-mail:

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