Frugal Innovation

Jugaad, or ‘frugal innovation’ approach was always an inherent feature and a unique offering of Global South. This creative approach can be borrowed for wide-scale adoption and large-scale change for dynamic social impact. With this in mind, we aim to explore deeper into Global South’s fascinating potential, to amplify what is already happening across the region, learning, sharing and scaling up low-cost models. a concept made popular in the West by Jaideep Prabhu’s must read book. Watch this video to learn how innovation at BRAC looks like.